Cases
Social Media: Analysis of motivators and impact words
Here are examples on how brands use almost invisible impact words in their social media posts. They convert interested parties into dedicated consumers. Motivators and impact words, which are regularly used by brands, are the main outcomes of 9thgn’s real time analysis.
1.
Brand: Victoria Sport
Industry: Clothing
Impact Word: drinking
Connecting coffee drinking with the brand.
Therefore, coffee lovers become Victoria Sport’s dedicated consumers.
2.
Heineken
Industry: Beverages
Motivator: social
Impact word: friend
Watching game, drinking and socializing.
As a result, it all comes together perfectly.
3.
Oreo
Industry: Foods
Motivator: achievement
Impact words: dark, dunk and power
Senses related words “Dark” and “Dunk” are almost invisible hooks. No matter what context, “power” is the word that is connected to Achievement motivator. Certainly this is prime motivator for some target groups.
4.
Kitkat
Industry: Foods
Impact words: bend and break
Words “bend” and “break” are connected to the sense of touch.
5.
Delta
Industry: Airlines
Motivator: family
Impact word: baby
Word “baby” won’t be registered as something crucial by the common person reading the tweet. Nevertheless, it will actually ring the bell with those that value family.
6.
DiGiorno Pizza
Industry: Fast Food
Impact word: love
Why don’t you find love in a slice of pizza?
7.
Wendy’s
Industry: Food
Impact word: kissing
This word is related to human need for love and tenderness. Additionally, it is about the sense of touch.
8.
Coca Cola
Industry: Beverages
Motivator: social
Impact Words: people and friends
The need to belong is often unfulfilled.
That is why it makes a great brand motivator.
9.
Starbucks
Industry: Fast Food
Impact words: crumbles and yum-bles
These senses related impact words surpass the communication barrier.
10.
Nike
Industry: Clothing
Motivator: achievement
Impact words: hero and power
Sport brands rely heavily on the human need to compete and win (Achievement motivator). To clarify, potential customers that suppress their competing side are able to find “substitution” in a pair of sneakers.
11.
Samsung
Industry: Electronics
Impact words: feeling and looked
Both “feeling” and “looked” are senses related words. Therefore, they pull the strings with Samsung’s target groups. In other words, if you want to feel good use Samsung.
12.
McDonald’s
Industry: Fast food
Motivator: social
Impact Words: sweet, dip and meet
Words “sweet” and “dip” are connected to senses of taste and touch.
See examples from Marketing Campaigns, read about Home Motivator or go Home
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