What’s beneath the tip of the Iceberg?

Forces that drive customer behavior are deeply hidden.
9thgn grasps underlying patterns in real time.

Dive deeper

9thgn

  • created by data scientists and social psychologists to harness the power of AI from a radically different perspective
  • discovers micro-elements of communication that deeply impact your target groups
  • helps community managers, influencers, copywriters, communication professionals, CRM experts and chief marketing officers.
  • subscribers range from brands, advertising agencies, social media platforms to political parties.
  • applied in customer relationship management, marketing efforts and internal communications in multiple languages.
  • aids creation of posts, ads, campaigns, speeches, talks, presentations and more.
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Everything you write online
says something about you

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Deep listening

By tuning into the frequencies of social media users, our groundbreaking machine learning algorithm discovers what’s important to your target groups. 9thgn analyzes multiple streams of data, in real time, including public posts, comments and even weather changes, to predict the most effective motivators, sensory impact words, and emotional intensity rates for those you talk to. When applied in marketing communication and CRM, these powerful micro-elements bring more clicks, likes, views, sales and increase brand loyalty in the long run. 9thgn radically improves communication by surpassing cognitive barriers between brands and consumers.

Sensory impact words

We prefer perceiving world around us through primary senses. For example, visual types better learn through mental pictures. On the other hand, “taste people” prefer delicious foods, while some of them also enjoy being creative in the kitchen. Using impact words tied to primary sensory mechanisms increases effectiveness of communication. AI powered Rezonate algorithm discovers the most effective sensory impact words for each target group daily.

Motivators

Connected to basic human needs, motivators are themes helping you convey promotional messages. For example, a brand may use images of friends having a night out, in an effort to promote beer. That’s Social motivator. At the same time, an attractive lady may promote new model of a luxurious car. That’s Sex motivator.

Basic motivators such as health and money can be powerful triggers of human behavior. Intermediate motivators include leisure, friends, sex and family. They are crucial for happiness of most society members and thus significant in marketing communication. Needs for power, success, achievement and freedom are often self-suppressed by society members. That’s the reason why advanced motivators can be effective in ads and campaigns.

Emotional intensity rates

Target groups prefer receiving messages with different emotional intensity on different days. This dictates whether to include strong emotions, or keep your content cool and slow paced. 9thgn calculates recommended daily emotional intensity for each target group.

Watch Explainer Video ▼

Explainer Video

Target group is defined by 9thgn user, based on location and/or interests (keywords). Each public post of a target group member, about any topic, not related only to the brand, is analyzed in real time, to predict the most effective micro-elements for that group of people. 9thgn analyzes target groups that you want to communicate with, not their sentiment towards your brand.

The following explainer video shows typical 9thgn use: creating a target group, browsing through the Neuro Wizard report, selecting micro-elements to be used in posts, ads, campaigns or CRM, writing a copy (manually) and saving report for further reference. Further publishing is done by you, through different marketing channels.

Credits

Take an in depth look at output elements of 9thgn or explore the Neuro Wizard Report

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