Resources
An in depth look at output elements
9thgn platform helps you create posts, ads, campaigns and CRM. Find out more about its various output elements, such as motivators related impact words, sensory impact words, emotional intensity rates and emotions related impact words.
Motivators
When you load any 9thgn report first thing you see is a list of motivators that you can use in your posts, ads or campaigns. It is important to know that motivators are labeled with icons, such as those on a picture below.
There are three categories of motivators: basic, social and creative. They include home, money and health [basic]; family, leisure, social and sex [social]; achievement, spirituality and work [creative].
List of the motivators with explanations is provided here.
When different reports are loaded, order of motivators may change from left to right, and vice versa. Motivators that appear first on left side are advised to be used in communication. The most potent motivator should be presented in a post, ad or campaign, as a theme, or one of the motives. Motivators that appear on the left side of the screen are determined by the AI powered Rezonate algorithm to be the most effective for chosen target group and type of communication. In the above example home, family and achievement are found to be the most effective motivators.
If you decide to choose one or more motivators right mouse click it, after which the icon will change color to pink (like on the picture above), while at the same time it will be copied to the Selection Box (picture below).
Motivators related impact words
Additionally, you can get a list of the most effective impact words tied to each of the presented motivators by clicking on them (left mouse click on the icon).
Also, you may want to choose one or more impact words tied to motivators. You can do that by left click on the impact word, which then changes color to pink (see picture above). That word appears in the Selection Box as well (picture below). Note that although all impact words are effective, the most potent ones are bold or underlined, on the picture above.
Sensory Impact Words
Sensory Impact Words section provides a lists of the most effective impact words tied to senses such as sight, hearing, touch and taste. Outputs are individual for each target group and type of communication. Order of senses that appear in the report, from left to right, as depicted on the picture below, bears no importance.
By clicking on an icon representing any of the four senses you get a list of the most potent impact words at that point (picture below). These impact words are the most effective when used in marketing communication with chosen target group. Note that impact words in bold or underlined are the most potent.
You can left click on any of the listed impact words. It will change color to pink and appear in the Selection Box (picture below).
Emotional Intensity Rate
Emotional Intensity Rate tells you what intensity of emotions is the most effective with your target group, at any given point. There are three emotional intensity rates: high, medium and low.
What follows are examples of emotional intensity rates. Valence of emotions you choose to use might be both positive and negative coming from the following categories: aggressiveness, contempt, disapproval and remorse on the negative side and awe, submission, optimism and love on the positive side.
Figure 1. High emotional intensity may include rage, loathing, grief and terror on the side of negative emotions or amazement, vigilance, admiration and ecstasy on the side of positive emotions.
Figure 2. Medium emotional intensity may include anger, disgust, sadness and fear on the side of negative emotions or surprise, anticipation, joy, and trust on the side of positive emotions.
Figure 3. Low emotional intensity may include annoyance, boredom, pensiveness and apprehension on the side of negative emotions or distraction, interest, acceptance and serenity on the side of positive emotions.
Figure 4. Sets of emotions presented through the prism of emotional intensity. Inner circles are more emotionally intense.
Emotions related impact words
9thgn provides a list of impact words for both positive and negative emotions. You can see these words by left clicking on one of the emoticons above. This makes a list of impact words appear. Order of above icons is not relevant. All impact words in these two lists come into play.
You can select emotions related impact words the same way as you would do with the impact words related to motivators. Just left click on a impact word and it will change color to pink (picture above). At the same time the selected impact word will be noted in the Selection Box (picture below).
To sum it up
Lets say we want to make an online ad. We choose “weekly post/ad/speech/release” as communication type. After loading the report, we decide to use leisure, as one of the most potent motivators offered in the report. We select the following impact words: weekend (leisure related impact word), coffee (sensory impact word) and proud (emotions related impact word). These selections are depicted on a picture below.
Now we use Ideas Box to write our thoughts and copy ideas that would contain previously selected impact words and a motivator from the Selection Box. While creating we need to keep in mind proposed emotional intensity from the report. That would be low.
Finally, if we would create an ad or social media post for a coffee shop, copy could go something like this: “Be proud. Use weekends. Sip coffee. Rush Bar and Lounge” (picture below).
Read more about Motivators, dive into Target Groups functionality, or go Home
[maxbutton id=”1″]